3 Industries that are ripe for ‘OYO-fication’
A budget hotel chain with a billion-dollar war-chest and the might of Masayoshi San & Softbank, OYO has had a colossal impact on the world’s hospitality sector at large. Can the ‘OYO model’ be the shot-in-the-arm that SMEs in India need? Why does the Oyo-model work? Can it be replicated for others?